The character limits for either Messages or InMail should not be an issue since your cold messages should be as to the point as possible. The subject line of an InMail is capped at to 200 characters, and the body can contain up to 1,900 characters.

You can use it to reach specific decision makers, job candidates, or industry experts in your field. InMail allows you to send a personalized message without first sending a connection request, saving you precious time searching for contact information. While you can’t send direct messages to people outside of your network, you can do so with InMail as long as you have a premium LinkedIn account. LinkedIn InMail is a premium messaging feature that allows you to send messages to people who you are not connected to on LinkedIn. Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated 📚 What Is LinkedIn InMail? That’s why the more important question isn’t whether LinkedIn InMail works, but whether it will work at scale, within your budget.īut first, let’s see what LinkedIn Mail actually is, how it works, and what it costs. And plenty of B2B brands already use the paid features of LinkedIn to great effect. LinkedIn has a reputation for high engagement for sales and high cost for marketing.

Does LinkedIn InMail actually work for lead generation?

Linkedin in mail campaign